News & Updates

Commitment to Excellence in Data Quality

We are proud to join the Data Quality Excellence Pledge, in partnership with the Insights Association, reinforcing our commitment to research integrity and client-focused insights.

The pledge establishes clear, verifiable standards across the insights industry. Our participation reflects our dedication to delivering accurate, transparent and reliable research that empowers clients to make informed business decisions.

Our commitment includes:

  • Upholding rigorous data quality standards
  • Ensuring transparency in methodologies & data sources
  • Protecting participant rights & privacy
  • Fostering industry collaboration & education

We recognize that research excellence is measured by client success. By signing this pledge, we reaffirm our commitment to rigorous quality controls, ethical data sourcing, and continuous methodological improvements— delivering insights our clients can trust, backed by transparent, high-quality data.

Learn more about the Global Data Pledge here. 

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