Over 20 years of market research experience

• Leads the Insight Community practice at Schmidt
• Led research teams for Kraft Heinz
• Classic and emerging technologies
• Both agency and client-side experience

Specialized Expertise

• New product development and innovation
• Consumer needs and jobs to be done identification
• Advertising testing, media effectiveness, brand health, positioning, and message development
• Qualitative and quantitative research

Education

• M.S. Linguistics, Sofia University, Bulgaria
• M.B.A., Babson College – Franklin W. Olin Graduate School of Business