MARKET RESEARCH FOR RETAIL & HOSPITALITY

We have extensive experience delivering customized market research for retail and hospitality clients that address your specific needs and challenges. We leverage our industry knowledge to solve your business questions and go above and beyond to drive action into your organization.

Our track record of relevant research includes over 300 research engagements for retailers and CPG providers, covering all aspects of customer engagement.

Along with our history working with a variety of sports and hospitality clients, we are based in Pittsburgh where we have awesome sports teams and fans! Schmidt is proud to partner with local sports teams and take their fan’s insights to the next level.

Examples of our work –

  • Loyalty program benefits and costs optimization conjoint
  • Shopping journey experience mapping
  • Store format assessment and optimization
  • Lost shopper analysis
  • Mobile app design research
  • Pickup / delivery services design

Examples of our work –

  • Competitor attrition assessment done at store, category, and brand level
  • Hard discounters’ immersions and early adopters profiling
  • Shoppers emotional loyalty assessment

Examples of our work –

  • Segmentation of sport fans based on their motivations to attend a game
  • Deep insight into shopper segments shopping behavior and motivations in store
  • Convenience store eating occasion segmentation

Examples of our work –

  • Brand perceptions assessment and tracking
  • Brand equity health
  • Emotional Connection Proprietary Measure and Impact on Business Outcomes
  • Corporate reputation
  • Customer segmentation based on store affinity

Examples of our work –

  • Brand health assessment
  • Brand awareness/perceptions in legacy and new markets
  • Unfavorable perceptions among non-customers
  • Market position differentiation
  • Rewards program optimization
  • Message, benefit, and claim test

Examples of our work –

  • Early needs discovery and concepting
  • Concept creation and fine-tuning
  • Concept test
  • Product features need assessment
  • Product taste test
  • Product rollout tracking studies
  • In-home usage test