Over 30 years of market research experience

• Leads the qualitative research practice at Schmidt
• Former Senior Vice President at PNC Bank; led and/or supported research for all financial service business lines

Specialized Expertise

• Brand positioning and messaging
• Retail transformation
• Product pricing
• Bringing new products and services to market
• Integration research ‒ internal and external
• Research design for qualitative and quantitative projects, CX, VOC programs, and Agile projects

Education

• B.S. Accounting and Business Administration, La Roche University
• Burke Institute – Certificate of Proficiency in Marketing Research Methodology and Applications